The organisation is a large financial institution's marketing function responsible for professional client segments, running integrated campaigns across owned, earned and paid channels. This role exists to design and coordinate digital marketing and marketing communications activities, using marketing mix principles and tools such as Adobe Automation to drive lead generation and improve digital sales journeys.
The mission
You will join the Marketing & Communications team that supports the professional clients domain and contributes to the bank's broader commercial objectives. The team delivers multichannel campaigns for segments that include advisers and business clients, focusing on measurable outcomes such as lead volume, conversion rates and customer satisfaction. Work will span campaign design, channel selection, creative validation and performance reporting using digital analytics and campaign automation.
On a day-to-day basis your scope covers the full campaign lifecycle: from brief and concept through delivery and evaluation. You will coordinate internal stakeholders and external suppliers, set channel plans across owned, earned and paid media, and make sure messages and brand use are consistent. You will also work on optimising digital sales journeys to increase conversion and reduce drop-out in online processes.
Your responsibilities
- Lead campaign strategy and delivery, ensuring campaigns meet defined KPIs for leads, conversions and customer satisfaction.
- Develop cross-channel marketing communications plans that combine owned, earned and paid media to reach target professional client segments.
- Coordinate stakeholders and external suppliers to deliver assets on time, within budget and to brand guidelines.
- Ensure campaign automation and digital journeys are implemented and optimised, using tools such as Adobe Automation for segmentation, personalisation and workflow.
- Monitor performance, produce clear reports and recommend iterative improvements based on analytics.
- Communicate campaign decisions and results clearly to commercial teams and senior stakeholders.
Your profile
Essential skills
- Minimum 4 years of hands-on experience in marketing or communications, with a strong focus on digital marketing and campaign execution.
- Demonstrable knowledge of marketing and communication techniques and tools, including channel planning and customer journey design.
- Proven project management capability, able to run multi-stakeholder campaigns and respect deadlines and budgets.
- Commercial awareness with a results-orientation toward lead generation and digital sales.
- Strong communication skills, able to present ideas and results to stakeholders at different levels.
Preferred skills
- Experience working in the financial or banking industry and familiarity with client segmentation in professional client domains.
- Practical experience with Adobe Automation or similar campaign automation platforms.
- Experience implementing communication strategies and optimising digital sales journeys.
Languages
- Dutch, C1 — strong written and spoken communication skills.
- French, C1 — strong written and spoken communication skills.
Education
- Master degree in Communication, Economics, Marketing or equivalent professional experience.