The Digital Marketing Strategies team sits inside a larger Marketing & Communication department for a major retail banking group operating across the Benelux and European markets. This role exists to design and execute paid media that drives awareness, consideration and conversion across multiple retail banking brands, with hands-on work in media planning, media buying, negotiation and campaign execution on Google Ads, CM360, DV360 and social media ad platforms. You will also coordinate tagging and measurement with analytics and work with IT through agile ceremonies and tools such as SAP and QAP.
The mission
The team defines paid media strategy and tactical plans that support brand image and business objectives across awareness and consideration funnels. You will contribute to annual media budget consolidation, negotiate annual and ad hoc deals with publishers and agency partners, and ensure campaigns deliver measurable ROI through consistent tagging and reporting. The role sits at the intersection of marketing, analytics and procurement, and affects media investments across multiple brands and channel partners.
On a day-to-day basis you will translate Marcom objectives into media objectives and KPIs, challenge briefs from product and cluster managers, and co-design media plans with external agencies. You will lead negotiations, approve buys, oversee campaign optimizations and post-campaign evaluations, and feed learnings back into future planning. You will also coordinate implementation of tracking attributes with analytics and validate that agency delivery respects contracts and agreed discounts.
Your responsibilities
- Develop and own paid media strategies and tactical plans that meet brand and business KPIs, ensuring alignment across channels and clusters
- Negotiate media buys and annual deals with publishers and agencies to maximise return on media investment and reduce costs
- Lead campaign setup review and ongoing optimization on Google Ads, CM360, DV360 and major social ad platforms to improve performance metrics
- Coordinate tagging, measurement and reporting with analytics to guarantee accurate attribution and reliable post-campaign insights
- Translate global agency contracts into local agreements and manage vendor performance, ensuring contractual compliance and quality of delivery
- Produce consolidated budget follow-up and campaign evaluations, sharing actionable learnings with Marcom and product stakeholders
Your profile
Essential skills
- Minimum 10+ years experience in digital marketing with deep expertise in media planning, media buying and negotiation
- Proven capability to run performance and awareness campaigns across Google Ads, CM360, DV360 and social media ad platforms
- Familiarity with SAP, QAP and participation in agile ceremonies to coordinate with IT and analytics teams
- Strong analytical mindset, able to define KPIs, interpret campaign data and recommend optimisations
- Excellent stakeholder management, written and verbal communication, and contract negotiation skills
- Experience in financial services or complex, multi-brand organisations is preferred but not mandatory
Languages
- Dutch, C1
- French, C1
- English, C1
Education
- Bachelor’s degree in Marketing, Communications or equivalent professional experience