A major Belgian public lottery operator is executing a large-scale digital transformation to strengthen martech, first-party data and customer engagement capabilities in a tightly regulated environment. This role sits at the intersection of CRM, data architecture and digital strategy, supporting the rollout and optimisation of the organisation's Marketing Engagement Platform (MEP) and associated AdTech and Data Clean Room use cases.
The mission
The organisation runs a hybrid retail and mobile-first business with high traffic peaks and a growing app audience, and it has an active programme to centralise customer data for personalised engagement. You will join a cross-functional initiative to design the first-party data strategy, define data architecture patterns, and ensure the MEP integrates cleanly with existing CRM and backend systems.
Day to day you will translate marketing and business needs into functional and technical requirements, lead stakeholder alignment across marketing, data and IT, and help prioritise and validate AdTech and Data Clean Room use cases. You will run workshops, author solution intent and acceptance criteria, and support omnichannel campaign orchestration to improve conversion and retention metrics. You will work with teams based in Brussels and across a major Belgian public lottery operator in Belgium.
Your responsibilities
- Lead the definition and delivery of the Marketing Engagement Platform implementation, ensuring the solution meets business KPIs such as engagement, retention and personalized conversion.
- Translate business requirements into scalable data architecture and CRM integrations that enable a 360° customer view and real-time segmentation.
- Align executive and cross-functional stakeholders through clear roadmaps, success criteria and regular governance forums, reducing delivery rework and ambiguity.
- Develop and validate AdTech and Data Clean Room use cases, ensuring technical feasibility, measurement approaches and compliance with GDPR and consent principles.
- Facilitate workshops with marketing, product and engineering teams to prioritise features, define acceptance tests and de-risk deployments.
- Support campaign orchestration across email, push and digital channels, measuring lift from segmentation and personalization changes.
Your profile
Essential skills
- Minimum 8 years experience in digital transformation, CRM, martech or data, with hands-on involvement in platform selection or implementation.
- Proven ability to define data architecture for customer 360 initiatives, including segmentation and personalization requirements.
- Practical experience with marketing engagement platforms and marketing automation, and familiarity with AdTech or Data Clean Room concepts.
- Strong executive stakeholder management and communication skills, able to bridge business and IT priorities.
- Solid understanding of GDPR, consent management and their operational impact on data flows.
Languages
- Dutch: C2
- French: C2
- English: C1
Education
- Master or degree-equivalent experience in business, data science, computer science or a related field.